SCOTTSDALE, AZ--(Marketwired - Jun 15, 2017) - STYR Labs today announces the expansion of its personalized nutrition ecosystem into four distinct channels to create resonating healthy lifestyle experiences that increase engagement. The advanced ecosystem includes a patent-pending app, connected fitness devices (activity tracker, scale, smart water bottle) and consumables (proteins, vitamins, electrolytes, bars, juices) -- all tailored to your specific nutritional needs.
STYR collects an array of meaningful data within the app, including motion patterns, behavioral inputs, environmental data, location information and nutritional preferences to cross-reference each user's lifestyle and activity traits with its exclusive database of more than 250,000 scientific studies. STYR then generates personalized nutritional recommendations (through the STYR 2.0 app) based on their everyday choices to help them navigate the ups and downs of living a healthy lifestyle, instead of providing users with a strict traditional diet and fitness plan. While each of the four new channels target a specific audience, all channels support personalization of nutrition based on the proven predictor of future health -- Body Mass Index (BMI).
"Healthy is a lifestyle, not a diet or a goal," said Sergio Radovcic, Founder of STYR Labs. "Eating is a necessary and ingrained behavior; we're helping change behaviors that negatively impact nutrition and health by creating resonating experiences that drive change over time. Our unique process of converting fitness and lifestyle data into nutritional advice leads to a customized routine for a wide range of adult consumers based on their own motion, biometrics and survey data."
For more information on STYR Labs, visit www.styr.com. Download the STYR app on the App Store or get it on Google Play.
About STYR Labs STYR Labs is an innovation company founded in 2014 on the idea that motion and nutrition are directly related to an individual's healthy lifestyle. The company has patented the process of converting fitness data into nutritional advice by leveraging its mobile app that includes a database of 250,000 research articles, proprietary food logging technologies and gamification, and its own range of low cost IoT devices to create customized vitamins, proteins, electrolytes and meal replacement options. STYR Labs is headquartered in Scottsdale and delivering the platform directly and through strategic partnerships in 110 countries around the world.
Media Contact: Sara Sublousky Uproar PR for STYR Labs
Launched in 2014, STYR Labs' singular focus is to make the world a healthier place through the personalized-nutrition-as-a-service STYR Labs app and devices. With the ability to sync and link devices that track activity, body composition and hydration, coupled with the world's first voice-activated food-logging system that tracks macro and micronutrients per meal, the platform paints a unique picture of every user. Evolving with each user through machine learning technology, the STYR Labs app makes supplementary recommendations that are personalized to the individual, and can be ordered as subscriptions that are then delivered directly to our customers' doorsteps.
Media Contact: Ian Shiell, STYR Labs, Inc, 602-345-1990, firstname.lastname@example.org