We engineer AI-driven software to improve the lives of health-minded consumers globally

Mission

To make the world a healthier place through awesome technology, insightful coaching and incredible content. We focus on complex issues and opportunities facing humanity, like reversing obesity trends or making better babies, and consider how science, artificial intelligence and technology can create better-as-a-service outcomes.

Vision

We are a group of people that are not interested in adopting someone’s view of reality just because it is popular. Instead, we question norms, we explore alternatives and celebrate diversity in every aspect of life and work. This enables us to create legendary ideas, products and content with a universal aim of decentralizing intelligence so everyone gets smarter. We do this by having a vision of tomorrow and plans we can execute on today.

Values

There are 5 values that guide life at our company. They are the filter by which our people, products, process and position are judged.

  • Imagination: consider what is possible
  • Creativity: define a new category
  • Equality: everyone deserves access
  • Listening: pay attention and act on it
  • Be Cool: respect, empathy & follow through

STYR™

The future of proactive health and balance, combining smart technology to track health, in-app coaching to achieve goals and nutrition supplements that are optimized to the needs of each user individually. Vitamins, proteins and electrolytes rooted in science & created using your own motion and biometric data.

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GYFT™

First and only modern pregnancy companion, complete with 36 weeks of prenatal vitamins + DHA, an app that coaches you through all aspects of becoming a mom and a wearable pendant that captures your pregnancy moments as it tracks your health.

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HEYDAY™

Foster healthy behaviors by engaging, coaching and rewarding your population using free wearable devices and digital tools designed to gamify and amaze. Reduce BMI, improve stress and create new social bonds with full privacy and peace-of-mind.

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We wanted to styr things up and change the way people manage the four pillars of health: fitness, nutrition, sleep and stress. Our approach to marrying wearable devices, digital intervention and customized supplements & functional foods is changing lives every day. And we're just getting started.

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Sergio Radovcic
Founder & CEO
3 x Badwater 135 Ultramarathoner, 10 x Ironman
Ultraman, 10 x 100 Mile Ultramarathoner
Athlinks  LinkedIn

Our Team